- All media texts are re-present reality - they are contructions that involve selection
- Images in tects evoke diferent connotations in different segments of the audience
- Gender
- Regionality
- Class
- Ethnicity
- Age
- Freud's theory: erotic pleasure gained from looking at a sexual object (preferably when object ins unaware)
- Screens within screens, CCTV, style images, webcams, characters watching performers
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