1) In what way does your media product use, develop or challenge forms and conventions of real media products?
This method is effective as it provides the viewer with both the opportunity to see the artist performing whilst keeping them enthralled with an interesting storyline linked to the nature of the song, further more helping to create an artists "image", making the video more appealing to a wider target audience, boosting advertisements and increasing sales. The way that music videos are filmed and edited is different to ordinary film making, the cuts tend to be in time with the music, whether thats fast and upbeat or slow fades. The editing process is just as important as the filming material captured, as the way the footage is edited is often a trigger to evoking emotions relevant to the genre. For example, when the couple go towards each other to hug it is edited into slow motion, prolonging the moment of love that is no longer there.
Here i have created a table showing the performance and narrative sides of singer Kate Nash’s music video. It shows the similarities to ours and where we have taken influence, for example the high angle shot of them in the bed and the close up shot of the artist lip syncing.
This high angle shot is effective as it captured good lighting, creating a clear image. This shows her spinning round, but the camera is kept steady as not to blur it.