Thursday, 9 December 2010

Beginning Ancillary Tasks

After completing the lengthy editing process our next challenge was to begin our ancillary tasks. We decided to begin with creating our digipak. The digipak had to have 6 sides, therefore we decided to go through our video finding stills we may wish to use on it by eliminating the ones that looked the least effective and choosing the ones of the best quality. From our research we learnt that our audience would prefer a continuous theme throughout the digipak therefore we used the patterned wallpaper our actress stood against for the lip syncing scenes on our front and back cover. We also included tour dates and review quotes and used more images than information

Here is a plan of our digipak;

Here is our completed digipak design;

After completing our digipak we then designed our magazine advert, for this we continued with the theme of the patterned wallpaper, giving our work continuity. We then included a close up picture of Lidia (our actress) and put an old paper effect on it, which gave it a vintage look; complimenting our genre. We then including information such as, tour dates, when the albums out, the artists name and song title. We used the same font throughout our video, digipak and magazine advert which we got from under the Curly section.

In conclusion we felt our our digipak and magazine advert represented our genre well and created a sense of continuity along with our video. We kept it simple and pretty, making it easy to identify our genre, whilst also giving sufficient information.

Images: Acoustic Genre

Here as some images from various artists websites, magazine articles, and print screens from the music videos that show them in a innocent, romantic and natural light; which is what we think it represented within the acoustic genre.

As we can see from above the typical representation of an acoustic singer is a young female British girl. With the odd exception, for example Sia is Swedish.

Audience Research: Questionnaire on digipaks

1.How old are you?
  • 13-18
  • 19 - 25
  • 26 - 40
  • 41+
2. What gender are you?
  • Male
  • Female
3. What kind of music do you prefer to listen to?
  • Acoustic
  • RnB
  • Hip-Hop
  • Rock
  • Metal
  • Indie
  • Other __________

    4. For your genre of music how would you expect your digipak to be presented?

    More imagery and less writing

    More writing and less imagery

    Very plain, not a lot of information or pictures
    Crammed with information and images

    5. Would you expect your digipak to have a consistent theme throughout or random designs on each cover?

    Consistent theme

    Random designs

    6. Would you like information such as tour dates and review quotes on the digipak?


    After compiling the questionnaire, handing it out and reviewing the data we collected we discovered that the majority of people prefer a consistent theme throughout the digipak, therefore we will use the same background on the back cover as we do the front cover, whilst keeping our genre in mind throughout the creative process. It was also revealed that our target audience would prefer more imagery and less writing, this is because it is nicer to look at. Some people decided that information such as tour dates wasn't necessary on the digipak however the majority of people we ask found it would be useful.


After researching a variety of acoustic artists such as, Kate Nash, Sia, Kate Vogele ect we discovered they were quirky and mismatching clothes. Therefore, we needed to ensure our actress was dressed appropriately. We thought a flowy dress would be the most appropriate as it creates a sense of innocence, representing our genre. We also felt that for practical matters a chunky knit cardigan would be most suitable and also we feel it would suit our genre. Either the cardigan or the dress will be patterned, preferably floral.

For make-up we want it as minimalistic as possible and her hair to be wavy, to create a look of natural beauty, symbolizing innocence/love/romance.

Conventions of magazine articles

  • Ratings/opinions/reviews from fans
  • The band name
  • Tour date details
  • Album artwork
  • I-tunes/play com adverts
  • Website details
  • Singles (taken from)
  • Album name
  • Record label
  • Nominations and awards
  • Release date
  • Statistics of tickets

Email from Maxine

We emailed our chosen artist to ensure she was happy for us to use her song and also asked her for the correct lyrics. After recieving her enthusiastic reply we have decided we will uploaded our video to youtube when it is completed and email her a link so she can watch it and feedback to us. 


The basic opening layout on Kate Nash's website is a simple but effective design reflecting her genre well, the illustration doesn't fill the page and is placed in the middle of the screen, it has no other words than Kate Nash.
This type of illustration is seen throughout the website as a theme which is common with artists websites. On Kate Nash's website you exposed to her blog, tour dates, music, photos etc. Here we can see various aspects of her and even personal photos and blogs which emphisizes the casualness of the acoustic genre and makes you feel closer to the artist. Also, as a form of convergence you can  purchase music, posters and clothing on her website and this is easily accessible by simply pressing 'shop' on the main menu, its uncomplicated and therefore this idea will hopefully generate more sales. Although her music and other items are availble for sale on the website, you can still purchase them via the original method of going to a record shop.


  • All media texts are re-present reality - they are contructions that involve selection
  • Images in tects evoke diferent connotations in different segments of the audience
Possible representations?
  • Gender
  • Regionality
  • Class
  • Ethnicity
  • Age
  • Freud's theory: erotic pleasure gained from looking at a sexual object (preferably when object ins unaware)
  • Screens within screens, CCTV, style images, webcams, characters watching performers