Thursday, 9 December 2010

Audience Research: Questionnaire on digipaks

1.How old are you?
  • 13-18
  • 19 - 25
  • 26 - 40
  • 41+
2. What gender are you?
  • Male
  • Female
3. What kind of music do you prefer to listen to?
  • Acoustic
  • RnB
  • Hip-Hop
  • Rock
  • Metal
  • Indie
  • Other __________

    4. For your genre of music how would you expect your digipak to be presented?

    More imagery and less writing

    More writing and less imagery

    Very plain, not a lot of information or pictures
    Crammed with information and images

    5. Would you expect your digipak to have a consistent theme throughout or random designs on each cover?

    Consistent theme

    Random designs

    6. Would you like information such as tour dates and review quotes on the digipak?


    After compiling the questionnaire, handing it out and reviewing the data we collected we discovered that the majority of people prefer a consistent theme throughout the digipak, therefore we will use the same background on the back cover as we do the front cover, whilst keeping our genre in mind throughout the creative process. It was also revealed that our target audience would prefer more imagery and less writing, this is because it is nicer to look at. Some people decided that information such as tour dates wasn't necessary on the digipak however the majority of people we ask found it would be useful.

No comments:

Post a Comment